Daktela has unveiled a new video showcase highlighting the key challenges in customer communication. The video showcases Daktela's ability to solve real business problems, from communication chaos to improving data security, in a creative and engaging way. Directed by Vladimír Špička, the videos has been incorporated into the company’s marketing mix, appearing on the website, social media and Google Ads campaigns. The young Czech director recently gained recognition with a series of viral videos that have garnered millions of views on social media.
Businesses often face challenges in customer communication, such as overwhelmed operators and the loss of essential information. That’s why Daktela created a showcase video that clearly demonstrates how modern technology can solve these problems, such as preventing information loss and unifying multiple communication channels into a single, easy-to-use app.
Video content remains one of the most effective marketing tools due to its ability to grab attention and engage audiences effectively. This trend is increasingly recognised by marketers, as video not only delivers messages effectively but also contributes significantly to broader content strategies according Forbes. Consumers remember up to 95% of a message when delivered via video, compared to just 10% from text. Additionally, video content in email campaigns has been shown to increase click-through rates by 300%, shows a new Rantracker Insight.
“We wanted to create videos that demonstrate Daktela is not just a technology platform but a partner for everyday customer communication scenarios. That’s why we engaged director Vladimír Špička, who brought professional quality to the project and infused the ads with humour. We believe these videos will appeal to a wide range of businesses and showcase our ability to solve real-world problems,” said Jiří Havlíček, CEO of Daktela.
The video explains how Daktela unifies all communication channels – such as phone, email, chat, and social media – into one streamlined solution. It shows how businesses can use this integration to optimise processes, minimise message loss, and improve customer satisfaction.
The second clip takes a humorous approach to highlight the biggest issues businesses face, including:
At the same time, it presents Daktela system as a solution that brings order, clarity, automation, and a higher level of security.
Daktela core focus is developing, delivering, and fully managing an application that unifies customer communication and manages customer experiences. Daktela software is used by over 1,200 companies worldwide, enabling them to handle communication via phone, email, web chat, and social media through a single platform.
In the Czech Republic, Daktela became widely known as a co-author of the Smart Quarantine project as part of the COVID19CZ initiative and the national information line 1221.
The company currently employs over 170 people across the Czech Republic, Slovakia, Poland, the United Kingdom, Hungary, Serbia, and Romania. Daktela was founded in 2005 by 28-year-old software experts David Hájek and Richard Baar as a telecommunications start-up. In 2021, the company received an investment from the private equity fund Sandberg Capital, one of the most prominent investors in technology companies in the region.. Sandberg Capital, one of the leading technology investors in the region, is now the majority owner, while minority stakes are held by the founders. For more information, visit https://daktela.com and https://sandbergcapital.com.
Media Contact:
Mgr. Martin Šemík
PR agency: Surikata PR s.r.o.
martin.semik@surikatapr.cz
+420 731 472 400