“Don’t play with the logo” is a cornerstone rule in most brand guidelines. It builds consistency, recognizability and trust.
“Don’t play with your food.” is a similar rule. If the potato mash next to your cutlet is served in an weavy oval shape, there is a reason for it. The kitchen knows. You shoudn’t make a pyramid or a butter dam or out of it. You know you shouldn’t. You know this...
But you did it anyway, didn’t you?
At Daktela we believe there is plenty of room for fun even in the most formal places. Instead of having 1 still symbol, we prefer to look at it and think “What more we can make out of it?”
Daktela software is anything but rigid and unchanging. So we view and approach our symbol the same way.
