“Don’t play with the logo” is a cornerstone rule in most brand guidelines. It builds consistency, recognisability and trust. “Don’t play with your food.” is a similar rule. If the mashed potato next to your cutlet is served in a wavy oval shape, there is a reason for it. The kitchen knows. You shouldn’t make a pyramid or a butter dam or out of it. You know you shouldn’t. You know this... But you did it anyway, didn’t you? At Daktela, we believe there is plenty of room for fun, even in the most formal places. Instead of having one still symbol, we prefer to look at it and think, “What more can we make out of it?” Daktela software is anything but rigid and unchanging. So, we view and approach our symbol the same way.
