WhatsApp x Daktela

With over 2 billion active users, WhatsApp is the world’s most popular personal messaging app. More and more organisations are now seeing the benefits of using WhatsApp as a new way of communicating with their customers.

For businesses, it provides a cost-effective messaging channel, enabling conversations with your customers in a way that they like. WhatsApp is now becoming a core communication channel for businesses globally.

We are familiar with the benefits of using WhatsApp in our personal lives, but how can a business benefit from using WhatsApp?

To understand this better, we need to examine the differences between Personal WhatsApp, Business WhatsApp and how we can help.
Personal WhatsApp

  • Device-specific: Personal WhatsApp is tied to one device and associated with a single phone number.
  • Limited for Business Use: Best suited for personal use or sole traders; not scalable for teams.
  • No Centralised Access: Only one user can access the account at a time, limiting your ability to manage customer communications efficiently across multiple team members.
  • Lack of Business Features: Personal WhatsApp does not offer advanced features like automated replies, away messages, or business profile customisation.
  • Limited Reporting and Insights: Personal WhatsApp lacks detailed metrics or analytics, making it difficult to track performance or measure customer engagement.
  • Not Built for Growth: As your business grows, using personal WhatsApp becomes impractical due to its limited functionality, lack of multi-user access, and absence of business-specific tools.

Business WhatsApp

  • Multiple Users: Accessible to everyone within your organisation through a shared account, enabling a team to manage customer communication
  • Business-Focused Features: Includes features like automated greetings, away messages, and the ability to list important business details like hours of operation, location, and more.
  • Personalisation: Within one WhatsApp business account you can have up to 25 different numbers, allowing you to provide different numbers for different parts of your business operations. This allows you to provide a local presence or brand-relevant WhatsApp numbers to a range of different customers.
  • Control and Monitoring: All numbers belong to the business, not the mobile user, so you will always have access to your Business WhatsApp contacts and always be able to control and monitor all communication centrally.


Business WhatsApp x Daktela:
The Perfect Integration

Having established the benefit of using Business WhatsApp, how can using it through Daktela further enhance its performance as a customer communication tool?

Daktela takes your WhatsApp messaging to the next level, combining all your customer communication channels - WhatsApp, Voice, Webchat, Email, SMS, and more - into one unified platform.
  • Full Visibility Across Teams: All team members can see and respond to customer queries across multiple communication channels.
  • Faster Response Times: With all messages in one place, you can speed up response times and improve customer interactions.
  • Internal Collaboration: Use tags and internal notes to collaborate easily within the team and ensure smoother communication.


Why Choose Daktela + WhatsApp?

  • Enhanced Efficiency: Daktela's platform integrates WhatsApp with other communication tools, giving you a comprehensive overview of all customer touchpoints. This makes it easy to handle customer inquiries, boosting efficiency while lowering costs.
  • Better Collaboration: Teams have access to all messages, ensuring no communication is lost or delayed.
  • Free Software: The Daktela WhatsApp solution is provided with free integration to other Meta products, including Instagram and Facebook (Both for posting and Direct Messaging) all within the same license.
  • Official WhatsApp Tech Partner: As an official WhatsApp Technology Partner, Daktela offers seamless integration and advanced features to enhance your customer communication.
  • Established Provider: Daktela has all the experience needed to help you set up your WhatsApp business account, provide new numbers or even transfer existing personal WhatsApp numbers to your business account.


+ GDPR Compliance


With Daktela's integration of WhatsApp Business, you can also ensure that all customer data is handled in full compliance with the General Data Protection Regulation (GDPR).

  • Data Security: All communications through WhatsApp Business are encrypted end-to-end, ensuring that customer data is kept secure.
  • Consent Management: Daktela ensures that your team can manage customer opt-ins for WhatsApp communications, in line with GDPR's requirements for explicit consent before sending messages.
  • Data Retention: WhatsApp Business, along with Daktela’s platform, allows for transparent data retention policies, ensuring that customer information is only kept for as long as necessary.

Daktela helps businesses meet GDPR compliance by offering tools to manage data securely and ensuring that customer rights are respected throughout the communication process.

The Benefits: WhatsApp Business x Daktela
  • Improved Customer Engagement: WhatsApp Business enables two-way, personalised communication, allowing for immediate, interactive conversations with customers. 90% of consumers prefer engaging via messaging.
  • Enhanced Customer Experience: WhatsApp’s automated messages, such as greetings and away messages, remove friction, ensuring quicker response times and more efficient service.
  • GDPR-Compliant and Secure: WhatsApp Business features end-to-end encryption, offering secure communications that ensure customer data protection and privacy. Plus, GDPR-compliant opt-ins ensure you’re always handling data responsibly.
  • Cost-Efficient and Scalable: By integrating WhatsApp with Daktela, businesses can reduce customer service costs through call deflection to WhatsApp, allowing agents to handle more inquiries simultaneously. Plus, businesses can leverage Click-to-Chat ads to directly connect with customers via Facebook and Instagram.
  • Personalised Shopping and Proactive Notifications: WhatsApp allows businesses to send interactive messages like product recommendations, order updates, and customer support - all in a personalised, conversational way.
Want to see how it works in action?
Request a Demo Now – Let us show you how Daktela can transform your customer communication while keeping your business GDPR-compliant and maintaining complete control of your valuable customer data centrally.