
A message on a phone almost always grabs attention.
Images, videos, carousels, buttons… The limited character count of SMS is a thing of the past.
An intelligent chatbot that works 24/7, ready to respond even at 2 AM.
Customers receive exactly what interests them (based on CRM data).
Let customers pay an invoice, open a map, or schedule an appointment with you straight away.
Track open rates, interactions, and conversions—then continually optimize your campaigns.
As soon as an SMS arrives, most recipients react immediately. In real-world scenarios, we've seen an open rate of 91%.
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Contact usKooperativa tested the RBM channel to gather feedback (NPS). Clients received an engaging RCS message, and once they responded, the chatbot guided them through the survey. To compare the effectiveness of each channel, Kooperativa also launched an email campaign. The results exceeded our expectations.
"We see RCS reports as an excellent addition to our mix of communication channels, which offers a much wider range of uses compared to SMS. In the NPS campaign, we wanted to use RCS to test whether clients accept this channel, which was undoubtedly confirmed."
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Get in touch with usFind answers to the most frequently asked questions about RBM. However, if you still need any additional information, feel free to arrange a non-binding consultation with our experts or contact us via E-mail.
Rich Communication Services (RCS) is the next generation of SMS and MMS. Thanks to the RCS channel features, you can elevate classic text messages to the level of Messenger or WhatsApp.
RBM messages (Rich Business Messaging) are designed to work like any other chat app. For Android phones, the function is natively supported, so the addressee does not need to install any additional software on the phone — the RBM will receive the message just like a classic SMS. However, RBM messages are sent and received over the Internet via the RCS communication protocol, which runs in the background.
RBM allows you to send rich media content including images, videos, carousels, interactive buttons, and cards. You can also include quick reply options, map locations, calendar events, and payment links — all directly within the messaging experience.
RBM is natively supported on Android devices through Google Messages. For iOS users, Apple has announced RCS support starting with iOS 18. For non-supported devices, messages automatically fall back to SMS.
While RBM messages may have a slightly higher per-message cost than SMS, the dramatically higher engagement rates (91% open rate vs typical SMS) and rich interactivity often result in better ROI for marketing campaigns and customer communications.
Yes, RBM integrates seamlessly with CRM systems, payment gateways, calendars, and other business tools. Our API allows you to personalize messages based on customer data and automate responses with AI-powered chatbots.