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Customer Care Insights 2027

What are customer care leaders planning?

Most companies plan the future of their customer support internally, with no way to compare themselves to the market. That’s why we opened the conversation to 132 professionals who run contact centres day to day, and asked them to share their plans for next year.

Printed Customer Care Insights 2027 report showing sample pages with charts

Download the report and get valuable industry data for your own planning and decision-making.

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Three key areas of the report

Instead of general theories, we bring you hard industry data, organised around the topics contact centres deal with most.

Strategy & Investment

What leaders’ priorities are for 2027, where their budgets are going, and what they see as their biggest sources of competitive advantage and their main obstacles.

AI & Automation in Practice

How far along companies are with AI adoption, which processes they’re using it in, and what barriers they run into during integration.

People & Operations

How companies approach team capacity, how they plan to handle growing request volumes, and how the role of agents is changing.

What leaders say: a taste of the data

Compare your plans with 132 leaders from the CEE market. Here's how they rank their top priorities for 2027.

AI joins CX at the top of the list

75 %

75% of companies have AI and automation in their top three priorities for 2027, and 77% plan to invest in it, more than in any other area.

Top customer care priorities for 2027

Expanding AI and automation
75%
Improving customer experience and satisfaction (CX)
75%
Cutting costs and improving operational efficiency
66%
Improving the team experience and retention
24%
Better capacity planning and workforce management (WFM)
13%
Better quality management and compliance
9%

Question: What are your customer care priorities for 2027? Respondents could choose up to three. Source: Customer Care Insights 2027, 132 respondents from CEE.

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  • Unique data from 132 customer care leaders in the CEE region
  • Key priorities and where investment is heading in 2027
  • Honest, real-world experience of rolling out AI
  • Plans for keeping teams and boosting productivity
Printed Customer Care Insights 2027 report showing sample pages with charts