Retail|E-commerce|AI Chatbot

ROSSMANN Improves Customer Support with a GPT-Powered Chatbot

ROSSMANN introduced a GPT-based chatbot as a new customer communication channel, enabling faster support and significantly reducing the load on human operators while maintaining high answer accuracy.

Klíčové výsledky

81 %
Customer queries answered correctly
80.6 %
GPT addon success rate
4 months
Implementation duration

Challenge

ROSSMANN needed to provide customer support even when phone lines were unavailable and expand communication options beyond email, phone, and social media without increasing operational burden.

Solution

The company implemented a chatbot combining NLP and the GPT Knowledge Addon by coworkers.ai, allowing structured scenarios and document-based AI answers fully integrated with the Daktela customer support system.

Jiří Kočiš
“The real challenge was designing a store-search dialogue that works both for cities with only a few locations and for large metropolitan areas. The carousel solution made navigation intuitive and customer-friendly.”

Jiří Kočiš

Head of Customer Service and Reception

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